News: Cars write a Message to SPACE!?

Yup, it actually happened. 11 cars wrote a message to space. They did this by driving in a formation that made their trails write "Steph <3s you!", a message from an astronaut's daughter to a lab in space.
The project was created by Hyundai and was officially acknowlaged as "The largest tire track image" by the Guiness World Records. It was a huge publicity stunt and, in my opinion, the most original stunt so far.
The video shows a girl called Stephanie that misses her dad as he is living and working in space for long periods of time. She writes a message to him, it gets scanned and the guys from Hyundai write it in the sand of a big flattened area, just big enough so that her dad's cameras can zoom in enough for him to be able to read it. In the end of the video, you can hear a phone call between the astronaut and his daughter. This video now has over 5 million views.

It's awesome that they can actually make stuff like this happen and I applaud Hyundai for their originality and the way they managed to pull this stunt off. Seriously, congratulations on this awesome project!
If I were one of Hyundai's competitors, I'd do all I could do to be just as innovative with publicity as the company has showed off it can be.